Casino Guide

Archive for the ‘Live Casino Affiliates’ Category

While there is no doubt that the online gaming industry has experienced explosive growth over the past few years, many would argue that the real success story is that of Live Gaming. Taking its cue from the well-known premise of ‘what you want, when you want it’ coupled with the legitimacy of land-based casinos, live gaming has proved itself to be a medium of great potential and its recent growth is showing no signs of slowing down.

Trust is key

For too long, the Random Number Generator (RNG) game has been the number one driver in remote gaming, and though officially it is treated as random, it has always been treated with a level of scepticism by the egaming community, who have never really accepted it as anything more than a piece of software. In contrast, a key element in the continued success of Live Casino, and live gaming in general, is trust. Live Dealer delivers all-important transparency to the players, demonstrating that the game is fair and open and casino players who have traditionally been wary of websites that use RNG can now play the real game from their armchair, safe in the knowledge that everything they are seeing is ‘real’.
It also allows them to interact with both the dealer and their fellow players, creating a sense of community. Today, players want to be able to converse with the dealer – in the same language – as if in a bricks and mortar casino and, given the fact that land-based casinos are not always local, live gaming allows players to transcend the border created by physical distance and brings the casino to the player, as opposed to the reverse, allowing them to experience the fun and entertainment of a real casino from the comfort of their own homes.

Limitless possibilities

The limitless nature of live casino – in terms of the number of players that can join a game – is a further key factor in its growing appeal. The realisation that you can have an infinite number of players playing, say, a game of roulette (in contrast to RNG games where, if the room is full, players simply cannot play) has effectively opened up a door to a whole new world for new players. We at Smart Live created unlimited possibilities in a traditionally limited world – for us, there is always room at the table.

Smart Live Casino is also the only casino which offers localised Live Dealer Casino (currently in English, Spanish, Greek and Turkish with more languages on the way. Today, too many operators are treating the live gaming world as if English is the only language – our attitude is: when there are 6900 other languages in the world, why stop at one? Gaming is a global business and the sooner operators recognise this, the sooner they will begin to reap the benefits.

Changing demographics

As live casino continues to grow in popularity, so too does its appeal among an ever-widening audience. While for most companies, the demographic of new players appears to be adult males between 20 and 40, we at Smart Live have noticed a shift in new sign-ups, with the average age now being that of the late thirties, as well as a growing female player base as we launch more and more games that they simply understand from experience.

It is as if overnight, the realisation has hit both operators and new players that personal interaction, while being something that the internet has traditionally shied away from due to increasing levels of anonymity, is now a major driver in acquisition. We are also in an age now where broadband technologies (which didn’t exist efficiently even 10 years ago) are now prevalent and affordable to virtually every home. Even in the areas where broadband penetration is low, we are combating this by implementing varying levels of stream quality to ensure that nobody ever gets left behind.

Impact on affiliates

So how does this all affect the affiliate market? Quite simply, all the aforementioned factors, each of which is contributing to the continued diversion of players from RNG casino offerings to live dealer casinos, present a compelling argument to affiliate as to why today is the ideal time to look towards seeking more revenue by promoting live dealer casinos. The world of live gaming is only really now opening up and while it is a relatively new product, in terms of search engine optimisation (SEO), its growing prominence means that related keywords are becoming increasingly popular and so it is now far easier to rank on Google.
While historically, casino affiliates generally categorised casino offerings by software or product, in order to ensure that their affiliate program reflects the fast-evolving nature of the casino gaming market, affiliate should now consider including an additional pages dedicated to the promotion of live casinos, with those that are experienced, flexible and fair in terms of commission – criteria that Smart Live Casino clearly fulfils – naturally listed at the top.

Smart Live Affiliates

As a leading egaming affiliate program, we offer our affiliates:
a. Commission which starts from 30% and goes up to 45%
with no negative carry over.
b. Smart Live Casino, RNG casino games, poker games,and bingo.
c. Wide range of flexible payment solutions
d. Multilanguage banners
e. Dedicated affiliate managers

In the same way that trust is a crucial part of the live gaming market as a whole, so too is a top priority for us here at Smart Live – and as that Smart Live Casino continues to provide a trustworthy environment to players through its Live Dealer Casino offering, Smart Live Affiliates also aims to build a strong, trusting and lasting relationship with our affiliates. In September a technical problem occurred, which required us to temporarily suspend our program for two months in order to address it. During this time, all issues have been resolved, and all affiliates have been paid. Since November, the program has been running without issue.
Smart Live Affiliates continues to grow and strengthen its position in the online gaming industry, and as live gaming continues to gather momentum, we anticipate that more and more affiliates with begin to recognise the many benefits of promoting live casino, as offered by Smart Live Casino, and as such, the live market will begin to realise its almost limitless potential.